After an initial meeting with Arden Software to discuss direction, the product, historic and future ambitions of Arden, we began to to explore various solutions to their key requirements. Their lack of physical promotional material was highlighted as being a key concern, secondary was to establish a brand identity across a range of stand alone yet complimentary products. Therefore a versatile brochure was created which also itself could be a stand alone item or work as part of a pack. Along side this we worked on concepts for a family of logos which captured the essence of their separate software sections.

The initial feedback was very positive from Arden Software and it became apparent very quickly that the brochure had delivered the desired results. This resulted in us being called back to discuss moving the marketing material forward for the rapidly expanding US marketplace. Currently, Arden Software have a strong foothold within the United States, they are trading from a Utah based office expanding across the states consistently even in a time of economic uncertainty.