our work
Abacus Resources
A number of challenges presented themselves during this project. Firstly the number of products in each pack varied dramatically, from small numbers to lists and lists! We had to keep the style of the shots consistent whilst being flexible enough to incorporate a attractive group shot of the products.
We felt that the products shots would be more interesting than lines and lines of copy, so the shots took centre stage, with the information being clearly laid out for all the specifics.
The colour scheme needed to be fresh and vibrant, to excite the viewer, without being garish.
